You know the web authority sites. They’re the first ones you go to for information in your niche. New Android coming out and want to know the specs and how it works in real time. Jump over to cnet.com. Need to read about a new Xbox game coming out. You know where to head.

Creating a website that is authoritative, relevant, and has amazing content is the first steps to boosting your web authority. Look more deeply into this process so that you can ensure that your website looks and acts as an authoritative site.

Choose a Good Domain Name

It all starts with choosing a good domain name. Include at least one important keyword for your niche. If you wanted to create a site for bird watchers, putting the words bird watching into your domain or an acronym for it will do wonders for your ranking.

Create Quality Content

Ensure that the content you put on your website is high quality, accurate, and speaks to your audience. Check it for errors, plagiarism, and of course grammar. Format it well, include well-optimized images, and make it look professional.

Optimize Your Content

Ensure you are using the right heading tags and HTML that helps your content appear the way it should to anyone reading it including the search bots. Use the right meta descriptions, title tags, and formatting.

Create Content People Want to Link To

People who are interested in your niche will want to link to your epic content. When you create long-form, epic, or cornerstone content think about who might want to use this content as a resource. And remember that everyone loves posting on Facebook or Twitter.

Develop Social Signals

When you add social sharing to your site, it shows how many likes you have, how many shares you’ve had. That is a social signal that the content is valuable.

Link to Authority Sites

When you link out to authority sites about your niche topic then it will help your site become more known for the topic and more of an authority site too. This helps the search bots pop your site up when people ask questions about items in your niche.

Post Consistently & Regularly

You don’t have to post daily if you don’t want to but you should post on a regular and consistent basis. Your audience will get used to you having new content to read, and the search engines will crawl your site more often as you update it. Using your blog sites features, you can schedule posts for certain days and times in case you want to spend a day getting all the content together and ready.

Develop an Internal Linking Structure

Linking internally to relevant content in, around, and below content is a great way to lead your audience to read more. And this keeps them on your site longer. It’s a good way to get more of your site crawled by the search bots as page views go up.

Remove Bad Links

Links get broken and go out of date. Keep your site up to date by checking for broken and out of date links often. You can get a plugin to help you with this process too.

Develop a Responsive Website

Your website needs to be responsive and work on any device otherwise the search engines will penalize you and so will your audience. Most people read content more on their mobile phones and tablets now.

Become the Authority in Your Niche

Write a book, give speeches, participate in roundtables and work toward becoming a known authority in your niche. When you are a known authority more people will link to you and be able to find you. Round table is a form of academic discussion.

Some of you may not be familiar with the term ’roundtable’. This is a form of academic discussion where participants choose a specific topic to discuss and debate. Much like King Arthur’s Knights of the Roundtable. Every person is granted time and are allowed to voice their ideas freely.

Ensure Your Site Loads Fast

Sites that take too long to load suffer from more bounced visitors. Bounced visitors cause lower ratings and effects your authoritative standing. Make sure your images are compressed and relevant to your content.

Let’s Talk Social Signals

A factor that helps SEO today is social signals. Social signals are simply proof that shows how many people share, like, follow, and engage with your content. To get more social signals that show proof that you are popular you can go about it a lot of ways.

The benefits of social signals and social proof are clear.

They drive traffic, help build links, boost domain authority and help your audience trust you. After all, if 6000 people like you and trust you, they will feel as if they should too. It’s a form of psychology that we won’t get into.

Set Up Easy Share Buttons

Be sure to put social sharing buttons that are easy to use on your website and blog. This is going to make it easier for visitors to share. If you add the words “don’t forget to share” that will help to get more engagement.

Ask People to Like, Follow, & Share

If you ask people to participate with you on social media they’re more likely to do so. Be sure to always ask for the like, the share, and the follow when it’s appropriate to ask. If you create engaging content, people are going to want to share and follow you.

Cross Promote

No one has just one social media account. There is Facebook, Twitter, Instagram, Pintrest, just to name the popular ones. Promote social media to social media. Your blog to social media. Your social media to your blog readers. Promote everything in email too. Cross promoting across all channels is the best way to boost your social signals and social proof.

Optimize Your Profiles

You can also make your profiles better by using keywords within your social media profiles. That will help attract people to find you. It will help search engines know that you are an expert in a particular niche.

Optimize Pages, Posts, & Titles

Be sure to add keywords to all your pages, posts, and titles. When you optimize your pages including descriptions to your site it will help shares get more attention.

Add a Call to Action to All Posts

Don’t forget to add Calls to Action to all your posts and pages on your website. The call to action can be something to buy but it can also be a reminder to like, follow, and share.

Use More Images

Of course, you want to optimize your images, but using more images to help attract visitors, explain a hard concept. Communicate with your audience to get more shares, likes, and comments.

The trick is to leave no stone unturned.

Optimize everything for the keywords you know your audience uses. Focus on keyword rich titles, subject lines, headings, and creating relevant content that offers value to your audience. Then cross promote and ask your friends and followers to also share to ensure that the word gets out loud and clear.

It’s Not Just About SEO. How’s Your Conversion?

Search engine optimization theoretically will help with conversions. But, if you’re not testing and tracking you won’t really know if the SEO work. Or that what you’re doing is helping or not. The trick is to know what your goals are so that you know what results you’re expecting. When you work toward defining your goals as you optimize for search engines you’ll find that you get better results.

Establish Expertise on a Topic

One way to become known as the go-to expert on a topic is to create a lot of content and promotion on that topic. You could write a write a paper or even a book, then promote it across all channels.

Increase Sales for a Product

If your goal is to make sales, then you’ll need to ensure that the content carries the right keywords, right power words, and the right call to action. But you also need to ensure that the product is what the audience really wants and needs.

Build Your Email List

If your goal is to build your email list, then create a freebie or lead magnet to help build the list. It’s important that you are providing a solution to your audience using the right keywords and terms that attracts them to it.

Send Traffic to a Sales Page

Want to send targeted traffic to a page? Ensure that the page has the right type of content that will interest the people you’re trying to send to that page.

Ensure Sales Page Converts

If you want to sell things from a sales page, you need to ensure that the sales page is well written. It needs to target the same audience that come to your site to drive traffic to the sales page. Plus, the item you’re selling needs to be something your audience wants. Trying to sell yarn to an audence who comes to you for tech information is not going to get many sales.

Build a Facebook Group

If you want to build a Facebook Group (or any type of community) it’s imperative that you use the right words. Use the words your audience use. Words that resonates with them and that they’d search for if they were searching for a group on Google.

Sell a Monthly Membership

Selling a monthly membership is much the same as selling anything on a sales page. You need to find the people who want and need what you offer in the membership, Then use the right words to attract them to the sales page, explain the benefits they’ll enjoy as members using the right keywords too.

Promote an Affiliate Product

Even when you’re promoting someone else’s product as an affiliate, you need to create content. Use the problem the product solves as keywords that attract the right audience to the product. Make sure the product you are promoting goes with your niche.

However you choose to do it, it’s very important that you use the right keywords. Your keywords should be ones the target audience understands and uses. This way you can attract the right people to the content you’re promoting. This is going to help you ensure that you’re converting in the right way to the right people.

Time To Track Your Efforts

All goals should be measurable including the results you want to receive from your SEO efforts. There is really no point doing something that doesn’t provide results, right? If you don’t know whether you’re seeing results from your work, it will be harder to keep it up. You could be wasting your time focusing on the wrong things. Set up everything you do with measurable goals that are easy to track so that you can get the information you need.

Here’s what you need to track.

Google Adwords and Analytics is the go to tool for all the answers to the questions below. To create an account is free and highly recommended if you are going to be putting your time, money and heart into your blog. Even if you don’t end up using the blog to make money, knowing this information will help you get people to your site.

Referrals from Search Engines

You want to know how much of your visitors came from search engines vs links from other places.

Visits Referred from Specific Search Terms

You can also use analytics to find out exactly which search terms are working best. What terms are sending traffic to your site from searches. What search terms are working? What search term is causing bounces or if people who use that term are sticking on your site?

Conversions of Specific Search Terms

You can also track conversions of specific search terms. You can discover what percentage of your conversions came from a specific search term. That’s great information to have because you can then use variations of that keyword to improve conversions.

Pages Receiving a Visit from Search Engines

Which pages, and how many pages you have are getting hits from search engines due to a search from your target audience.

Growth

Using analytics you can also track growth. How many visitors are search engines sending you today compared to when you first implemented your keyword strategy? If there is a big difference now compared to before you started that’s important. It can also show which keyword is growing old and not sending as many visitors as it did in the past. New keywords help in getting visitors to your site.

Bounce Rate

Sometimes if you’re haven’t done keyword and audience research properly you may get a lot of traffic bouncing off your site. That is a sign that either the keyword is wrong, or the content on the site is wrong for the audience that keyword attracts.

Backlinks

Find out who is linking to your site and what pages they’re linking to. This is a great way to find out if you’re growing in authority. When people link to your long-form content (Epic content) as a good source that is a good thing.

Time on Page

How much time are people spending on your pages? What page they linked to your site from? If they’re spending more time and going deep into your site that signals that your internal linking strategy is working.

SEO takes time. Depending on your strategy it can start showing results faster than you might think. This is especially true if you use keywords and phrases that your target audience will use to find you. That’s why it’s so important to find out where your audience hangs out, and what terms they use to discuss this niche, their problems, and the solutions you offer to them.

Make It Easy To Link And Share

When a visitor comes to your website and likes what they see they’re naturally going to want to share it right? If it’s easy to share, if you remind them to share, and encourage or give them incentives to share, you’re going to get a lot more shares.

But, if you don’t have easy share buttons, and you don’t ask, more than likely they won’t share it. You want more people sharing your content because it’s good for SEO. Each share constitutes a link back to your site. Links back depending on where they come from signal to search engines that your site is important in some way.

To make technology work well you need to remember the call to action. Tell your visitors to like, share, comment. Tell your users what you want them to do when they read your content. It doesn’t take much effort to add a comment to the end of your blog posts about sharing the wealth with their friends and instruct them how to do it.

And yes, there is a plugin for that.

Sassy Social Share

This free plugin is great for encouraging social sharing. With over 100 social share and bookmarking sites included. You can show icons for the social networks you want your audience
to use.

Super Socializer

This plugin offers social share buttons from 100 networks. With follow icons, and shows share counts for some of the most popular networks. Which will help you improve your social proof.

Ultimate Sharing

This plugin offers 16 different designs for your social media share icons. You can give more than one action to a social media share icon. The icons can float, or stay sticky, and you can even add counts, get people to subscribe to your blog by email, and so much more.

Hustle

This plugin lets you set up social sharing, pop-ups, slide-ins, and even email opt-ins. Making this a very useful social sharing plugin to use.

Do not forget to remove plugins you don’t want to use before adding new ones. Take some time to see which if any plugin is a good fit for you and your site.

Each time someone shares your posts, comments on your blog, forwards your social media posts, it makes a big difference in your search engine ranking. That’s why it’s so important to make it easy for your visitors to share. By providing the right icons, and directions so that they can do it easily. It’s not pushy to ask for the share, the like, or the follow at all. In fact, even people who like what they see often will not share without being asked to do so.

Do You Know About Latent Semantic Indexing (LSI)?

I didn’t either. This mathematical method is used by search engines to combine keywords identified from your website into a list. It then uses the list to determine the relationship between the words, terms, and concepts used in the content on a site. The content consists of page titles, headers, subheaders, body text, image attributes and more. Latent semantic indexing or LSI looks for synonyms within the content that are related to the title.

Here is an example.

You wrote a blog post with the keyword phrase, “Wool Knitting” in the title. Now, within the content are words relating to the title such as knitting needles, yarn, pattern and so forth. LSI determines that this information is relevant to the title and compiles them. That’s why it’s so important to use keywords and synonyms of the keyword within the content on the pages because even though you’re not trying to rank for those words they do boost your ranking in SERPs.

The Importance of Content

The content on your site is very important because it’s what shows the audience and search engines what the site is about. Via LSI the title is collected then compared to the content on the page. The content needs related keywords or synonyms that help the search engine know that the topic of the content matches the title.

Avoiding Keyword Stuffing

It’s tempting when you learn about LSI to add more and more keywords and keyword synonyms to your content but that isn’t really a good thing to do. Yes, make sure to use the keyword in the bullets, headers, subheadings, and content but don’t make it hard to read or confusing trying to add more keywords.

Tips to use LSI in your favor:

Craft Relevant Titles

If you call an article Learn to Play the Piano, the article needs to be about learning to play the piano and not something else. Therefore, you need to be strategic with titles and not clever. Puns don’t work well in the SEO game.

Don’t Overuse Keywords

It’s important to avoid keyword stuffing. If you stuff too many keywords or one keyword too often in the content the search engines will see it as trying to trick the system and it won’t work. Instead, use keywords but keep them at fewer than 2 percent keyword density.

Create High-Quality Content

Don’t spin articles, don’t use low-quality articles, use valuable, informative, engaging, high-quality content that is for your readers not for search engines. Yes, add keywords but don’t make the keyword your total focus.

Check Content for Plagiarism

Use a service like Copyscape.com to check all content you use for plagiarism or duplicate content issues. Even if you write it, check it. That will help you improve your content.

Know What Keywords Work

Use analytics to double check what keywords are getting results on your website or blog. That’s going to help you a lot because it’ll help you come up with new keywords for new content too.

Working related keywords into your content using synonyms and ensuring that the title and content match, is important. If you want your site to rank as an authority site. Don’t try to force anything. The best course of action is to produce content that your audience wants to read, products that solve their problems, and services that benefit them. Keep LSI in mind as you create more content so that your site ranks properly.

Why You Want To Go After The Low Hanging Fruit

When it comes to keywords don’t make it hard on yourself. Don’t use the most popular keywords that have a lot of competition. Instead, focus on long tail keywords or keyword phrases because they’re much easier to rank for since they are far more specific and can attract a more targeted audience to your site.

To find long tail keywords you can use a service such as WordStream.com/keywords. You plug in a single term and it will come back with long tail keyword possibilities. You can then use those terms to research deeper to find out if the keywords generated will help.

Take the time

Finding the long tail keywords to use instead of the popular keywords or phrases takes time yes. But it also serves to give good things back to you.

Lowers the Competition

Due to the specificity of keywords there will be less competition so if you run adds they will cost less. You’ll still get a good search volume from the keywords even if they are lower competition, in fact, you may get higher search results.

More Targeted

This is how your audience really searches for your information by using a phrase or several terms. That will make the results even more targeted if you’ve created content for those long tail keywords.

Focuses on Content

Google wants you to focus on content which is why long tail keywords are such a good bargain. It’s easier to include long tail keywords in your content. Search engines like sites with more content that matches the other content on the site so that they know it’s an authoritative site.

Higher Conversion Rates

Since long tail keywords are so specific when you pick the right one to develop content, products, and services around you’ll convert at a higher rate than you would with a single word.

Helps You Rank for Other Terms

We talked about using synonyms within the content of your post that matches the title. This works great for ranking for single keywords since they’ll be indexed with the title if they’re related.

Helps You Develop More Content Ideas

Finding long tail keyword phrases via keyword research also will help you come up with more content ideas that are relevant to your audience.

Works Better with Voice Searches

Today, many people use household assistants like the Echo, as well as voice to text on their mobile devices to search. Usually, they ask a question to find something.

If you write content using these questions (long tail keywords) you’re more likely to be found.

When you focus on using long tail keywords, you can use them in your titles, headings, subheadings, and within the body of the text. But you can also use single word synonyms which helps you rank for those keywords too. Using long tail keywords and keyword phrases is a lot more natural and easier to rank than the single keywords that are so often used by larger corporate sites.

Using Google To Find More Keywords To Go After

The great thing about doing keyword research is that it also helps you come up with new content ideas. You can research keywords easily on Google.

Search for a single word. We want to find some good keyword ideas for a knitting site. We search google for the word Knitting. Then scroll to the bottom to look at related search ideas

Screenshot bottom of Google Search results for Knitting.This screenshot shows what you will see at the bottom of the page if you do a search for knitting. Notice that on the left above the Google icon you see “searches related to knitting” and a bunch of terms under it. These are all good ideas to potentially use if they fit your audience, products, services, and goals. Look to the right where it says “see results about” that’s another area you can use to find more keyword ideas for knitting.

Screenshot of People Also AskScroll up to the top of the page and you’ll also see an area called “People also ask” and then some questions. These are all fodder for keyword phrases that you can use to develop your content.

Each of these terms can now become a blog post, a video, or other content for your website to help attract your target audience. You can work each keyword phrase into the content you already have planned, or you can use them to inspire related content that can be interlinked to give you a higher probability of ranking for the topic of knitting.

Collect the Keywords

When you discover new keyword ideas, collect them in a spreadsheet. You can also take them over to Google AdWords Keyword Tools or Wordstream.com/keywords and plug them into those services to find out more information about the keyword ideas. There you can find out if the keyword phrases you’ve found are high competition, low completion or otherwise valuable keywords to bother trying to use.

Brainstorm Content

Using the keywords that you’ve found after you research their viability, you can brainstorm content around the keyword ideas. The phrase “How to Knit a Stitch” can become “How to Knit a Lace Stitch” and then substitute lace with the various types of stitches. You can easily turn these into articles or video content for your niche.

The more content you have on your site the better, with one caveat. The content needs to be something your target audience wants to know about. Something they need to know, and will benefit from knowing. That’s why research is so important. Just because you find the phrase doesn’t mean it’s a good one for your needs. It totally depends on your audience and your goals. That’s the way to keep your content fresh and up to date with your audience.

Keep It Fresh & Keep It On Topic

Having updated content is very important because it helps build trust, show your expertise, and builds authority. Depending on your niche staying up-to-date can sometimes be difficult. Technology and fashion changes a lot, while some topics are truly evergreen like gardening or cooking. A recipe that works today is going to work tomorrow. But, technical advice or fashion advice given today may not work tomorrow.

In addition to content being out of date, there are other reasons to keep your content fresh, updated, and on topic.

Fresh Content Feeds the Search Engines

Content is food for search engines and it’s hungry every single day. That doesn’t mean you must update the content daily, but it does mean that you could update daily and get great results. If the content is always valuable, engaging, and useful to your audience while also including the right keywords to bring your target audience to the content.

Follow Trending Industry Topics

One way to stay up-to-date in your industry is to follow trending topics using Google Alerts. You can sign up for all your competitor’s newsletters and read them regularly. When you follow trending topics, you can often come up with a high-ranking topic to write about almost daily that your audience needs to know.

Keep Your Epic (Cornerstone) Content Up to Date

When you create epic content understand that this is going to have to be updated as often as it changes. When the info changes you should know that you need to change the epic content so that when users read the content it’s correct. You can even note on the content when it was last updated to help your audience.

Make a Note of Outdated Content

Sometimes when you have outdated content you want to keep it because it attracts a lot of traffic. In this case, you may want to use the space to link to a more updated version if you cannot update that specific content. Deleting content that gets a lot of traffic isn’t always the best answer.

Update Traffic Generating Posts

Use Google Analytics to determine which posts get the most traffic. Make a schedule to update those periodically so that they always stay current and fresh. You can even change out images, update bullets and SEO as you learn more or as the algorithm changes even if the content itself is still perfect.

Redirect Outdated Content

One way to deal with content that gets traffic but is so outdated that even updating it won’t work, is to simply redirect it to a similar post containing the same information that the searcher wanted to see.

Keep Your FAQ Updated

This is simple but often overlooked. If you have an FAQ, please update it often so that your users will not get frustrated by erroneous information. Set up a system so that you’re reminded to update the FAQ when certain information comes to light.

Keeping your content updated and fresh on your website or blog is an important part of SEO. This makes your site look good to the search engines and makes your audience trust you more. They know you’re on top of your industry. It can turn into a lot of work so focus on the most popular blog posts and epic content so that you at least keep that up to date and current. This way you not only please your audience but the search engines too.

Going Deep & Going Wide With Your SEO Content

When you are working on developing and creating a content strategy you’re going to want to go both deep and wide with the topic. Going wide with your wide can attract new audience members. While going deep will build relationships with and engage your audience. Content can be either wide or deep but not both. To understand this let’s talk about what wide versus deep means.

Going Wide with Your SEO Content

If you have a list of keywords and make plans to write around every single keyword, that is going wide. That’s covering all the topics from A to Z regarding the main topic directed toward a specific audience for whom you’ve created audience personas.

Your niche is Knitting. A quick keywords search on Wordstream.com/keywords for the term “knitting” will reveal over 600 keyword possibilities. You can take each keyword and keyword phrase and develop general content around those keywords. That would be a good example of going wide and it will help you get a lot more website visitors based on their searches.

Going wide covers the knitting topic in general in a way that the content is evergreen and lasts for a long time drawing traffic into your website or blog and converting people to your email list.

Going Deep with Your SEO Content

If you want to keep the visitors coming back to your site, you’ll need to work on going deeper with the information you share. In this case, you want to target very specific personas within your target niche audience. To go deeper take one of the keywords mentioned above and expand on it and cover it from every angle.

Going deeper helps you develop a closer relationship with your ideal audience members based on where they are in their buying cycle so that you can offer them solutions for their problems.

One of the search terms looking for knitting was crochet patterns. You can target all readers of the general wide article about crochet patterns with more in-depth content. You could write about how to make your own crochet patterns, where to buy crochet patterns, and you could make crochet patterns to sell. You could write an entire email newsletter about crochet patterns.

A place that’s perfect for this type of content is your email list. You can put it on your blog too, but you want to inform anyone who signed up for your email list about this new deeper content. It will solidify your relationship with your readers because they’ll see you as a topic expert.

This method of covering a topic makes it easier to understand how the different types of content affect traffic and relationship building. Getting traffic requires evergreen general content written for your ideal audience. Building relationships requires content that is more specific so that it brings the targeted person back to read more and learn more.

Using Bolding And Italic Fonts Effectively In Your Content

I know I touched on this briefly in the last post. Some of this is a reminder, but some digs in deeper. When people read content online they tend to read in an F pattern. They want to scan the content for information and keywords to find out if it’s something they really want to read or not. Studies show that in most cases online readers will scan first, reading only about 20 percent of the content, and then move on if they’re not drawn into the content.

You can make the content you create easier to read if with formatting. You can set up all your content with scanning in the F pattern in mind by using bolding, italics, and header tags. Not only will it make it easier for your audience to read, but it will show search engines what’s most important in the content you’re sharing.

Header Tags

If you use WordPress for your blogs and website, all titles of pages including titles of blog posts are automatically created with the H1 tag. This makes the font darker, and larger than the body content. When you use that tag it shows the search engines that this is an important word and the readers notice it more, so they know that’s what the topic is about.

Using Specific Emphasis

On WordPress you can use bold, italics, underscores, capitalization, single or double quotation marks, alternate fonts, colors and combinations of all of these depending on the theme you use and the add-ons you use.

Avoid Overdoing It

Only emphasize words that are important keywords or words that you want them to notice. The search engines will note when you use the right tags for important words and rank your site appropriately. Using the emphasis will also help your reader scan the content efficiently. But if you do it too much it will not look as good or translate well.

Be Consistent

It’s important to set up a style sheet for your blog so that the formatting is similar in each blog post and all the content on your site. It will make it easier for your audience to read and understand if each page isn’t totally different.

Know Why You’re Adding Emphasis

Are you adding emphasis because it’s a heading, important directions, a command, a label or something else? There needs to be a reason to add emphasis to a word or else it will just look strange and distract the readers.

Follow Some Rules

There are rules that you can follow when it comes to using some forms of emphasis. A heading should use one of the header tags. Books, magazines, newspapers, academic journals, films titles should all use italics.

Alternate Fonts

Sometimes it’s fun to use alternate fonts to make titles and other emphasized words stand out to your readers. You can upload new web fonts to the fonts folder of your WordPress theme using Google Fonts, CSS3 and other methods.

It’s important to use emphasis for certain words for search engines because of SEO using the header tags, but it’s also important to emphasize words using bold and italics to make it easier for your readers to scan and understand.

The Power Of Epic Content To Help With Searchability

There are many different types of content that you will want to develop for your online and offline presence. General evergreen blog posts, multimedia content, individual page information, and FAQs are all part of the content you’ll want to create. Another type of content that is very important to create is epic content, also called cornerstone content. It helps get links to your website, helps find new readers, attracts subscribers, and improves search engine ranking. Plus, it endears your audience to you and your brand.

What is Epic Content?

This is a vital type of content that you want to create for your website. Epic content will serve as the foundation for all your other content creation tasks. It will enable you to explain to new visitors exactly the scope of the problems that you seek to solve for them. This type of content starts with keyword research. Usually, you’ll use about 10 to 12 keyword phrases to create your epic or cornerstone content.

Why Epic Content is Important

Publishing epic content helps you build authority, establishes your expertise, and builds trust with your readers. Epic content consists of keywords, amazing headlines, a well-crafted SEO title, an introduction so that your readers know what they’re going to read and what to expect. It includes body copy, sub-headlines, images and other media, bullet points, a good conclusion and a call to action.

Why Epic Content Improves Searchability

When you create epic content, you create it with being informative in mind. You want your audience to easily scan the content for important words that they realize the containing information is important. It provides keywords to the search engines in a form that Google loves – long, in-depth authoritative content.

Creating Epic Content Around Important Keywords

When choosing keyword phrases around which to develop this type of content, you’ll want to think about your buyer’s intent and where they are in the buying cycle. You can have more than one occasion of epic content on your blog or website. In fact, creating epic content designed for each stage of your buyer’s intent will work amazingly well.

The goal of epic content is to make people feel like they’ve found a treasure trove of information. You want them to know by reading that content that you know what you’re talking about. You’re dedicated to the niche, and that you’re someone to listen to and follow because you know your topic. It’s also a goal to feed the search engines with relevant keyword rich content so that you can be found. You can do both with well-crafted epic content.

Don’t Be Afraid To Use Multi-Media Content

When creating SEO content, it’s important to remember that there are many types of content besides text that you can use. The more types of content you use, the better the search engine will like you. The more places you put content the better too.

Put content on YouTube. Then embed that video into your website. Share on social media to promote it. This is a good way to get more new visitors directly from YouTube to your website while also serving your repeat visitors. It offers content that you can use for promoting on social media directly from your website instead of sharing from YouTube. If you do regular videos this works for getting more subscribers there as well.

That take so much time!

Yes, but this helps SEO because video or images are more likely to be shared than straight content. Especially true if you ensure that the video and images are relevant to your audience. Ensure that all video is shorter rather than longer, usually three to five minutes is enough. That all images are sharp and further understanding of the written content.

Your website is the hub of all things

Even when you use another place to host your videos, you should put it on the website before you share. Share from the website, not the place that hosts the video. Build a following on YouTube too, but remember to use the content for SEO purposes. Embedding the well named (using SEO keywords) video into your site will work wonders.

When posting on YouTube, fill out the description completely. Link to your website to help bring new visitors who happen to find your video on YouTube instead of your website. When you embed the video on your website it also helps to add a transcript if possible. The search engines will find the keywords within that content and send those who search for that information to the video on your site.

Call to Action

Add a call to action with your embedded video. This will help increase conversions. When shared on Facebook, make sure to give some idea about what’s in the video, ask them to click through to watch it and to share it themselves.

When everything begins and ends with your website it’ll be a lot easier to build traffic, build your list, and make more sales using all types of content including images, videos, audio, and text.

Using Robot Text Files & Indexes To Help Bots Find Your SEO Content

You don’t have to rely only on your content to get search engines to find and crawl your website. You can implement robot text files and indexes to help the bots find you and your SEO content faster. The code tells each crawler what to do or what not to do.

A robot text file is just a code that you add to the coding on your website to tell the robots that crawl your website what to do. It controls the spiders and what they see or interact with on your website. You can tell them to search a file or not search a file. While you don’t have to have a robot.txt file, you do need to ensure that if you have one that you’re using it correctly.

Web pages

Use a robot.txt file to tell the spider whether to crawl a specific file or not to search a specific file.

Image Files

You can prevent image files from showing up in a Google search which is a good thing if you don’t want people stealing your images.

Resource Files

If you have files that aren’t important for the search engines to know you can use a robot.txt file to block the bots from crawling it. Be careful though because you want to ensure that the site shows up as mobile friendly.

To edit your robots.txt files you can use software or you can do it manually if you know how to code. All you need to do is find out where the file is using FTP or another file manager in CPanel. But, it is a lot simpler to use software and tools to help you.

Do You Need a Robot.txt File?

If your site is very simple, and you want everything indexed, don’t want to hide any files from the search engines, you may not need a robot.txt file. It’s likely you have one already if you are using WordPress. There are plugins that you can use to work with this file easily.

SEO Rank Analyser – This plugin will help you with much of your SEO but especially robot.txt files.

WP Meta SEO – You can use this for all your SEO purposes, but it also helps you make sure your robot.txt files are working properly.

Robots.txt Generator – You can use this page to generate a robots.txt file easily. Be sure to check to see if you already have one before adding another.

Many SEO focused plugins like Yoast SEO usually offer the ability to edit, add, or change your Robots.txt files too. Check if you already have an SEO plugin before you add another one. Having just one way is better than adding more plugins that you don’t need.

Wrap Up And Where To Go From Here

You’ve read (and hopefully learned) why it’s important to focus on the content on your website, how it plays into search engine optimization, and why paying attention to SEO helps you create better content for your audience too.

Here’s a quick rundown:

  1. There are two types of SEO. On-Page SEO and Off-Page SEO
  2. Doing SEO Right helps you get more traffic
  3. Do Your Research
  4. You Need To Work Your Keyword Into Your Title
  5. Heading Tags and Their SEO Importance Explained
  6. The Balancing Act Between Writing For Readers and Writing For Search Bots
  7. Start With A Good SEO Optimized Headline
  8. The Art of Working Your Keywords $ Phrases Into Content
  9. Don’t Forget to SEO Images
  10. Use Formatting To Boost Your SEO Score
  11. Helpful WordPress Plugins For SEO
  12. The Benefits of Interlinking Your Site’s Content
  13. Don’t Be Afraid of Outgoing Links
  14. The twelve On-Page SEO phrases
  15. On-Site Ways To Boost Your Web Authority
  16. Let’s Talk Social Signals
  17. It’s Not Just About SEO. How’s Your Conversion?
  18. Time To Track Your Efforts
  19. Make It Easy To Link And Share
  20. Do You Know About Latent Semantic Indexing (LSI)?
  21. Why You Want To Go After The Low Hanging Fruit
  22. Using Google To Find More Keywords To Go After
  23. Keep It Fresh & Keep It On Topic
  24. Going Deep & Going Wide With Your SEO Content
  25. Using Bolding And Italic Fonts Effectively In Your Content
  26. The Power Of Epic Content To Help With Searchability
  27. Don’t Be Afraid To Use Multi-Media Content
  28. Using Robot Text Files & Indexes To Help Bots Find Your SEO Content
  29. Wrap Up And Where To Go From Here

Read my previous post Digging Deeper into SEOs for informative tips on how to boost your SEO and get more traffic to your blog and/or site. As always, leave questions and thoughts in the comments! Did you guess the last post’s keyword or phrase? SEOs is the correct answer. You don’t want to use the same keyword too many times on your blog or site.

What has had the biggest impact on you? What tips and ideas have you found the most helpful? Those are the posts that you want to come back to again and again.

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