Track Your Twitter Results
As with any marketing campaign, you should monitor your Twitter promotional campaigns by tracking the results. One free way to do this is to use http://search.twitter.com/ to find all instances of people talking about you or your business on Twitter. Another tool you can use is called Tweet Beep: http://tweetbeep.com/. This service will automatically email you whenever something about you or your business is Tweeted. Finally, you can check your website’s analytics/traffic statistics program to determine how much traffic you have received from Twitter. If you don’t currently have a good traffic statistics program, you can get one for free from here: http://www.statcounter.com/.
Think in Terms of Social Capital
When it comes to using any form of social media services to promote your business, it is always a good idea to think in terms of building social capital that will generate flows of returns over a long period of time. It’s important to understand this because many marketers treat social media sites like pay-per-click (PPC) advertising services. That is—they expect to see returns immediately after creating an account on Facebook or Twitter. In reality, using social media sites correctly requires that you build up a large following over a long period of time. You can think of these networks that you are building as a form of capital. Once sufficiently large, you can begin to use it to bring in additional members (without actively marketing) and additionalcustomers.
Use Twitter to Conduct Market Research
Unfortunately, marketers often approach social media with the wrong attitude.They hope that by simply creating a Twitter account, adding every person who is willing to follow them, and spamming blatantly commercial messages, they’ll make money. In fact, this is one of the worst ways to make money with a social network, as potential buyers will see through it easily; and will choose to opt out. On the other hand, marketers often miss the great opportunities that Twitter presents—such as doing market research. In the past, it was very hard to observe your customers when they talked casually about your products or about competing products; however, this is exactly what you can do with Twitter (perhaps by using the Twitter Search Engine, as mentioned above).
Your Virtual Assistants is pleased to announce the next schedule for Social Media Marketing Classes. These are LIVE online course.