Following up with emails, as mentioned already, is quite important when you are working on a sales funnel. If you’re not really sure how to follow up, here’s an example of a typical sequence for a free opt-in series. In this example, the reader attended a webinar that promoted a high-ticket training program. Using your autoresponder, send out follow up emails with the suggestions below.
This emails goes out right after they confirm. It should give them access to the free webinar. A link to the replay, or instructions to join you for the live event. Add a couple of reminder emails if the event is live.
Replay email for the live event or the first follow up if the original was a replay. Offer a few bullet points of what they learned and encouragement to watch the replay plus an offer to purchase the full training program. If you can legitimately say that the replay will only be available for X amount of days, even better.
This should go out a few days after the second one and should include a case study of someone who used your training program. Combined with a great offer, reading about someone else’s results can be a powerful motivator.
List some FAQs or even questions you have received about your refund policy, who the program is for or payment options. Remind them about the offer and that the replay is going away – if it is.
Final reminder. This would be a good time to encourage the reader to email you with questions if you have the system in place to manage a lot of emails.
If your reader has reached this point without buying, your product just might not be right for them. From this point forward you should stay in contact by offering great information, case studies, tips and any other interesting content. Keep including products that may be of interest to them.
Should a reader buy your program at any point in the sequence, you must have their email removed from the sequence! It makes no sense for them to keep getting emails about buying the product if they have already bought it. See if you’re autoresponder program has automation built in that allows you to move subscribers from one list to another based on their actions.
Only a couple more things before you begin
Now that you are more knowledgeable about this particular tool, you are quite ready to use it like a pro! The must have items at the most basic level for getting things started are going to be;
- A way to create web pages – Simple WordPress website can easily fill this need.
- Email address capture – You can use many different clients; both free and paid.
- A shopping cart – Most people are using PayPal and if you do not have an account, sign up for one. There are others of course, but this is the most popular
Take a look at these popular tools that many people have been using for quite some time now and choose the ones that are the best for you and your budget. Start out small and work your way up is the best to start out with. See what you need, what you’d like and as always, do research.
Not everyone is good with setting up opt-in pages and certainly do not want anyone to be stressing over the first step. LeadPages.net is a powerful tool. They have tracked and tested a nice variety of page styles and have determined which ones convert best. They’ve made it easy to build pages for your funnel. There is a monthly fee. Make sure you can recoup your investment.
The free version of Lead Pages. A WordPress plugin that allows the creation of your funnels. It has many templates and drag and drop builders so you can get your look.
Said to be the easiest email manager, AWeber is what many small business owners choose. It offers economical prices, both autoresponders and broadcast emails, list automation and segmenting. Making it easier to send emails when and to whom you wish.
AW Pro Tools
Gives you added control over list management. Automatically removes addresses of those who unsubscribe, moves subscribers from list to list based on their actions – the links they click and many other automations. It is an add-on to AWeber.
An email manager with a shopping cart functionality. All your powerful funnels can be fully integrated with the sales process! Benefit here is that you don’t have to sync your cart and email system. Ontraport is completely self-contained.
All in one solution for customer management, funnel set ups, mailing list and membership sites. The prices are steep, but if you use all its power then it is well worth the investment.
The world’s largest marketing automation platform. It features e-commerce integrations for targeted email and ad campaigns. Marketing automation, ad templates for posting ads on Google, Facebook and Instagram. Landing page templates for beautiful and mobile friendly pages. And the list keeps going. Worth checking them out as the cost is economical.
Email marketing made easy. They feature mobile optimized easily customizable email templates, email address collection from your business website, Facebook and mobile, and gives you real time reporting and analytics.
With unlimited sending, they offer drag and drop editors, a/b split testing, and of course automation. They also have audience segmentation where you can target subscribers based on shared conditions or behaviors. There is a nice list of features that are worth checking out.
As always, do your research and see what will work with your business. If you have any experience with any of the companies listed, please share your thoughts in the comments. Even if you’ve never seen these companies before now, leave your thoughts in the comments.