Many people are still hesitating to see the great advantage that Linked In offers. This social media was initially the “in” place to recruit and find jobs. Today, most of that newness has worn off and it is actually becoming more of a Social Network.
Most people load a resume type profile, join a few groups and then leave the network. Of all of the Social Medias, I believe that this one can be the most consuming, but can also be the most advantageous. If you spend the proper amount of time participating in groups, answering questions in the Answers section, posting your own questions and naturally an engaging profile; Linked In can be a great place to pick up new clients, partners or just great colleagues.
If you have not registered for an account, be sure to ONLY use a company email address. I did not know that when I started my profile and it has led to nothing but headaches and I have been with support now trying to fix all of the issues for over 6 months. Note: Their support has a LOT to learn about reading emails- but that is a whole different story.
Groups: Linked In has a search bar to easily find groups to join. Some are private and you will need to ask permission to join. Some are public that you can join and immediately participate in. It is important to read the rules in each group. Some allow promotional postings on the general forums while some require this to post in the “promotions” tab. It is important that your first post be to introduce yourself to the group. Tell a brief story about yourself and why you wanted to join the group. This should start the conversation with the group and begin the engagement process. Be sure to check in regularly on the group and help or comment when you can.
Answers: This section is divided by several subject topics to make it easier to post and answer questions. This is a great area to build up your reputation among the Linked In network- Why is this important you ask- because this is how Linked in rates your profile and will help you be seen more in the general areas and searches.
Connections: This can be acquired in different means. One means is by adding your contacts that you have your other social media channels. You can quickly search their names in the search box and ask to be added. Another way is to buy your first set of connects. There are many people on Fiverr that sell them for a reasonable price. Another way is to connect with people in your groups. Using all three methods should quickly allow you to grow your network and build a social community on Linked in.
If you are looking for more ways to use Linked in to help you grow your business, contact us today and let’s talk about how we can help you!