Today, one of the most important things that a small business owner can do, is to monitor their website traffic. Google Analytics is a free program that does just that. All you need to go is sign up for an account, place a small piece of code on your site- and BAM your stats are automatically started. If you are using WordPress, there is a plugin you can use to identify your site to Google. All you would need to do is enter in your Unique ID number that Google gives you when you sign up for an account.
These numbers can show you how much traffic you are getting, how long people are on your site and which pages they are looking at. Google just added the social media channels to see how well you are engaging with your communities and how much traffic is coming from your social media engagements.
These numbers are great for measuring how well a social media campaign is going or even a special promotion. If you are getting the traffic, but not the sales- this allows you to take another look at the offer to see why no one is buying. You can make some tweaks to the offer or the page- and then wait and see if those tweaks work or not.
For example, we used to have our optin page at the bottom of the page, we moved it to the top of the right side, and now we are getting more people opting in for our e-books and newsletters. We changed the layout and design to our site recently and are now finding that people are now staying and average of more that 1 min 30 seconds longer than they used to. We also know how many people actually viewed our WordPress Class promotions page.
Anyone can pull traffic to your site, the key is what is the traffic doing when they get to your site. Knowing this information is invaluable to a small business owner. Knowing how to covert the traffic into sales is one of the most valuable pieces of information you can have as a business owner.
If you are interested in knowing more about how we can help you track the numbers and keep your sales on track and grow your business, contact today and let’s talk about how we can help you!