Today, one of the most important things that a small business owner can do, is to monitor their website traffic. Google Analytics is a free program that does just that. All you need to go is sign up for an account, place a small piece of code on your site- and BAM your stats are automatically started. If you are using WordPress, there is a plugin you can use to identify your site to Google. All you would need to do is enter in your Unique ID number that Google gives you when you sign up for an account.

These numbers can show you how much traffic you are getting, how long people are on your site and which pages they are looking at. Google just added the social media channels to see how well you are engaging with your communities and how much traffic is coming from your social media engagements.

These numbers are great for measuring how well a social media campaign is going or even a special promotion. If you are getting the traffic, but not the sales- this allows you to take another look at the offer to see why no one is buying. You can make some tweaks to the offer or the page- and then wait and see if those tweaks work or not. Continue reading “How is your Website Really Doing?” »