blog 2Blogging:

Not long ago, a diary was a deeply personal thing — a journal of thoughts and observations, kept under lock and key and often buried in a dresser drawer.

The Web has a way of changing things. Now, a diary of thoughts, observations and insight — posted on the Internet — may be a way to boost your business.

Web logs, or “blogs” as they’re better known, have become a way to engage readers and potential customers of businesses big and small.

Blogging is a journal posted on a Web site, updated on a regular basis and containing news, opinions, ideas and brainstorms. It might also have links to other sources of information, other Web sites and other blogging sites.

If done properly, blogging have a tremendous benefit relative to search engines, and give your website higher rankings.

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Newsletters:

Maybe you are contemplating of a barrage of advertisements on television, billboards, magazines and practically everywhere. Nonetheless, the solution can be as simple as publishing newsletters.

It may sound a little awkward to you. But the blatant fact is that businessmen and marketing people underestimate the persuasive power of newsletters. Some are thinking that only few people are interested in newsletters. They are just pieces of paper clump together – nothing more! Hence, to pursue marketing through them is just a waste of our time and resources.

People are more likely to read news than ads. In fact, they care less about ads. For them they are bunches of puffing. Thus, they settle on something that can be useful in their everyday living like news and current events.

Newsletters can be had as a powerful marketing tool. Savvy businessmen use them to slash advertising expenses and to secure that the business information will not be simply overlooked.

Bear in mind that the formula for newsletter readership is 90-95% content and 10-5% ads. That way, you will not appear annoying to the readers.

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