When it comes to helping your virtual assistants stay productive, nothing would be better than gaining their loyalty. This is because loyalty from your virtual assistants or VA’s does pay. When your VA’s are loyal to you, they will be willing to go beyond the call of duty to finish their tasks, they will do their best to make you happy and you may never have to go through time-consuming process of looking for VAs ever again. But the question is, how do you make your VA’s loyal to you?
The following are ways to increase VA loyalty, wherever they are from.

1. Ensure good match between the job and their skills.
Building loyalty starts from the hiring process. When your virtual assistant has the skills to succeed at the job and the kind of attitude that will blend with the values of your team or company, it would be easier to find happiness at work. A happy virtual assistant, much like happy regular employees, will never think of leaving a job that makes them feel that they’re valuable to the company.

2. Give regular feedback about the job.
Offering feedback about their job, especially positive feedback, will make virtual assistants feel appreciated for what they do. Praising their efforts for a job well done or offering constructive criticisms that will help them learn from their mistakes builds trust and loyalty.

3. Be friendly.
Treat VA’s as friends and they will reward you with loyalty. Friendliness means you care about them, engaging them in interesting conversations, getting to know who they are beyond the skills they can offer at work, and treating them with respect at all times.

4. Help them create a path to career success.
Providing growth opportunities can come in many forms. You can pay for their training or further education. You can also give them a raise or a promotion, if you have a hierarchy in your organization. A good way to encourage growth is by setting goals at the beginning of job then reward appropriately. The key here is to help them find fulfilment in the work that they do for you.

5. Trust your VA.
Most virtual assistants and even regular employees who work in a physical office would hate micro-managers. While it’s important to oversee their progress, it is actually offensive to ask about how they are doing every hour they work for you. Aside from being offensive, this may actually be also counter-productive. Instead of letting them focus on the job, you are wasting their time by asking for unnecessary updates all the time.
Loyal virtual assistants are a gem. Build trust and loyalty, and you will see the direct rewards of having a dedicated virtual assistant to your business.

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