33 Reasons To Do A News Release.

News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press. Press releases will get you coverage in set features like business notes, and new personnel columns. They...

Build a Better Online Press Kit.

Some recent surveys of journalists and reporters indicate that most prefer to use online media rooms/press kits as opposed to the old-fashioned hard copy press kits. Why? The Internet is open 24 hours a day, seven days a week. A busy reporter on deadline can log on...
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