Most of us or at least in the beginning most of us think the numbers do not mean much. I was one of those people. But I have now come to the conclusion that is not the case at all. The numbers can show many things to you for your own business or a client’s business.
Analytics can show you many visitors you have had to your website, how long people are staying on your site, how many pages they are viewing. Analytics are also a great source to find if a new product launch or new blog post are making an impact. Analytics can show you if your social media, whatever your plan is, works for you or your client.
So next time you think about your analytics and how they do not matter or mean much, stop and think about all the analytic numbers and all the information you have at your fingertips. Analytics can also show you the bounce rate of your website this could be helpful in alerting you if there is a problem with the site and show you that you might need to make some changes.
There are several different places and tools out there for you to be able see and gather the numbers. One great analytic tool is from Google, it is called Google Analytics . It is a small script that you upload to your webpage, it is free by the way, and it will tell you all sorts of great numbers such as your top referring sites, top content, ect.
Another great Analytics tool is Hootsuite. They have a free version and a paid version. The paid version is $5.00 US a month and gives you more valuable analytics and additional tools as well.
You can also find your analytic numbers from your website’s CPanel. Most website hosting sites have a CPanel AWStats option which breaks out your numbers for you as well.
So the next time you are wondering if the analytic numbers really work and really matter…the answer is yes. Otherwise how can you tell if what you are doing for yourself or your client is working, and if they are not then you make necessary changes to make them work.
For more information or questions, please feel free to call us. We also offer a Social Media Analytics Class as well.